A.P.C. olive oil, Season 2

Rudy Ribardiere, Tue, Feb 20, 2024

A.P.C. olive oil, Season 2

For the second year, A.P.C. is offering an olive oil produced exclusively for the brand by the Moulin des Ombres at Château de Montfrin in the Gard region. This is a certified organic oil from Tuscan olive trees that is very green and fairly mild, with little fieriness or bitterness. The rare oil is pressed using the latest technology to preserve the integrity of the pure fruit juice that is olive oil. "With its rather strong personality, it is perfect for accompanying dishes with simple flavours. Try it on fish like cod, or even rice, steamed apples or chickpeas," advises...

The graphic Jessica Ogden A.P.C. Quilts Round 24

Rudy Ribardiere, Tue, Feb 20, 2024

The graphic Jessica Ogden A.P.C. Quilts Round 24

For Round 24 of the A.P.C. quilts, Jessica Ogden was inspired by the paintings of artist Sean Scully. "After the complex concept of Series 23, his minimalist works spoke to me, with their sort of subtle, rhythmic breathing and unexpected colour choices," she says. The result is a series of quilts with a graphic design where colour upsets the regularity of simple geometric shapes. The vertical motifs inspired Jean Touitou to give these original patchworks the first names of stars who, at some point in their careers, found themselves behind bars. The pieces in Round 24 were photographed by Alfredo...

The other iconic A.P.C. bag

Rudy Ribardiere, Tue, Feb 20, 2024

The other iconic A.P.C. bag

Since June 2021, A.P.C. has replaced single-use kraft bags with recyclable and reusable bags made from 100% recycled material sold at a fixed price ($3). Before the introduction of the new recycled and recyclable packaging, 172,850 paper bags and sachets had been distributed. Part of the money raised will be donated to the GoodPlanet Foundation, a non-profit organisation founded by Yann Arthus Bertrand, which runs solidarity and environmental field projects around the world. In 2022, A.P.C. raised over $50,000 for GoodPlanet. These funds have been used in particular to develop solar energy in bioclimatic schools in Ladakh, a territory of...

Opening of the first A.P.C. shop in Taipei

Rudy Ribardiere, Tue, Feb 20, 2024

Opening of the first A.P.C. shop in Taipei

A.P.C. opened its first boutique in Taiwan, in the very centre of the iconic Taipei department store Sogo BR4. With neutral colours such as warm beige or misty grey, light wood and oak panelling, the A.P.C. boutique, located on the 4th floor and surrounded by numerous European luxury brands, is a space with a refined minimalist atmosphere, simple yet sophisticated. The entrance is through a large arch surmounted by the A.P.C. logo, opening immediately onto the women's and men's collections, displayed on minimalist racks. Wooden display stands in the centre and on the walls showcase bags, T-shirts and jeans. F4,...

A.P.C. opens in South Coast Plaza

Rudy Ribardiere, Tue, Feb 20, 2024

A.P.C. opens in South Coast Plaza

Located south of Los Angeles, South Coast Plaza is one of the most exclusive malls on the West Coast. A.P.C. now has a boutique in the mall designed by Laurent Deroo Architecte, who achieved a subtle balance by juggling the brand's characteristics with the luxury inherent to the location. The store is arranged around four prefabricated modules like booths served by a central aisle, echoing the mall's inside walkway. The first unit is dedicated to accessories, the second and third to the Women's and Men's collections, the fourth to fitting rooms and the last to the checkout counter. The white...

Spring/Summer 24, a "Camp Rock" collection

Rudy Ribardiere, Tue, Feb 20, 2024

Spring/Summer 24, a

The Spring-Summer 2024 pre-collection is a return to musical roots inspired by Debbie Harry, lead singer of the group Blondie. This characteristic look is summed up by Jean Touitou: "When I see photos of Debbie Harry, I always wonder how she can be so attractive without ever being objectified; how is it possible to take sartorial provocation so far without being crude for even a moment? Perhaps we can thank that innate taste for perfect proportions and the ability to be someone else. And as if all that wasn't enough, she knew how to make excellent music, served by a...