BUTLER A.P.C.
Save time with the A.P.C. Butler program
DENIM, THE A.P.C. WAY
There's a long history between my denim and me
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Raw since 1987
When A.P.C. developed a raw fabric in the late 1980s, the market was all about pre-washed. A.P.C. made the opposite choice: a jean that begins its life at purchase.
That decision became its trademark.
CRAFT
The art of raw denim
Raw, untreated, indigo-dyed, A.P.C. denim asserts itself over time: where the fabric rubs, the color fades; where it is protected, it stays.
A.P.C. FITS
WOMEN FITS
MEN FITS
In the old days, butlers would wear their employers' new clothes to break in the fabric. The Butler program draws on that tradition. Time has already done its work. Now it's your turn to carry it forward.
