Promo banner
  • A.P.C. NATACHA RAMSAY-LEVI | discover our new interaction

A.P.C. Privacy Policy

LAST UPDATED: April 2023

The protection of your personal data is a key value of DBA A.P.C. (“A.P.C.”, “us”, “our” or “we”) including it’s A.P.C. brand. By accessing or using this Website, you also agree to this Privacy Policy. If you do not agree with our Privacy Policy, your choice is not to use our Website. This policy may change from time to time (see Changes to Our Privacy Policy). Your continued use of this Website after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.

This Privacy Policy describes the types of personal information we may collect from you when you visit our Website or our stores, how we use and protect this information, and when we share it with third parties or affiliates, among other things. Our Privacy Policy also describes the choices you can make about how we collect and use your personal data.

This Privacy Policy does not apply to information collected on any other website or application, such as those operated by a third party or, except as otherwise disclosed herein, any affiliate or subsidiary of the Company, that may link to, or be accessible from, the Website. See “Links to other websites” below.

Note to Residents of California: Further information for your specific region is outlined in the “Your California Privacy Rights” section below.


1. Who are we?
2. What information do we collect?
3. Who are the intended users?
4. How do we use this information?
5. How can you access your information?
6. How do we protect your information?
7. Do we disclose your information to others?
8. Can I unsubscribe?
9. How do we protect a child’s privacy?
10. Links to other websites
11. Your California Privacy Rights
12. Text Messages
13. Miscellaneous

1. Who are we?

We are A.P.C. (“A.P.C.”) brand operated by DBA A.P.C. located at 403 Broome Street New York, NY, 10013, United States.

2. What information do we collect?

We collect data that you voluntarily provide on the Website through transactions, user registration on the Website, surveys, sweepstakes, or contests; that you provide to our sales associates in our Company-owned or affiliated stores; or through phone, e-mail, mail and fax interactions or paper registrations that you submit to us. In the event we conduct surveys or run a contest or sweepstakes, a set of rules or terms governing the survey, contest or sweepstakes will be provided – please read such rules carefully before participating in or entering any survey, contest or sweepstakes relating to this Website.

We may collect and store two types of information: "personal information" and "automatic information".

"Personal information” is information by which you may be personally identified including, but not limited to, your name, gender, billing address, shipping address, email address, payment information (including credit card numbers, PayPal account, Amazon Pay account), telephone number, date of birth or age, any personal preferences you choose to provide, transaction details such as style, size, price, discount, date, store, and an assigned password to protect your privacy. We may record or monitor calls that you receive from us or make to us. We do this for security and training purposes, and to improve the services we provide to you.

"Automatic information” is information that we collect through automatic data collection technologies whenever you interact with or navigate through the Website, such as your IP address, the type of computer you use, its operating system, and the web browser you use. An IP address is a number assigned to your computer when you connect to the Internet. Each time you visit this Website, our web server may automatically recognize and collect this information.

Automatic information also includes "cookies" and "web beacons." A "cookie" is a small amount of data that is sent to your browser from a web server and stored on your computer's hard drive. Among other things, cookies provide a means for us to keep track of your online patterns and preferences. By understanding which areas of the website you visit, cookies allow us to present information, products and services that are of personal interest. A cookie will not allow us to learn any personal information (such as your real name and address) that you have not otherwise disclosed. Most browsers are initially set up to accept cookies. You can change your browser so that it will not automatically accept cookies. However, if you do so, it is possible that some portions of the Website may not function as intended. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website. "Web beacons", also known as clear GIFs or single-pixel GIFs, are small image files that we may place on web pages within this Website and within web-based email newsletters that we send. Working in conjunction with cookies, web beacons allow us to accurately count the number of unique users who have visited a specific web page and the number of times those web pages are displayed. We can also use web beacons to let us know how many people opened a web-based email newsletter.

We do not collect personal information automatically, however, we may associate automatic information with your personal information. In the event of such association, such automatic information will be considered personal information.

Some content or applications, including some advertisements on the Website are provided by third-party advertisers. Please note that our advertisers may also use cookies (alone or in conjunction with web beacons or other tracking technologies) to collect information about our users when they use the Website. We do not have control over third-party advertisers' tracking technologies or practices or how they may be used. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content. If you have any questions about an advertisement or other targeted content, you should contact the responsible advertiser directly.

By accessing or using the Website, you acknowledge, understand and agree to be bound by the terms of this Privacy Policy and you consent to the collection and use by us of the information about you as described herein. Please do not submit your personal information if you do not want it to be collected, used, and disclosed as described in the Privacy Policy.

3. Who are the intended users?

This Website is hosted and operated in the United States, pursuant to the applicable laws in the United States, and is only intended for users who are located in the United States of America. By providing personal information through the use of this Website, you understand and consent to the collection, maintenance, processing and transfer of such information in and to the United States and waive any claims that may arise under applicable foreign laws.

4. How do we use this information?

We use this information to provide the products and services that you have ordered or requested, to confirm, process and ship sales transactions, to send order and shipping confirmations, to contact you with questions or communications about your order, or to respond to your customer service inquiries.

We also use this information to enhance and personalize your shopping experience, both online and in our stores, to communicate with you for marketing and promotional purposes (including via targeted postal pieces, phone messages, newsletters, or emails); to gauge the effectiveness of such promotional communications; to administer, analyze, and improve the effectiveness of our Website; to document our business activities; for archival and record retention purposes. We also use this information to carry out our obligations and enforce our rights arising from any contracts entered into between you and us.

We may collect personal information when you interact with our digital property, including IP addresses, digital identifiers, information about your web browsing and app usage and how you interact with our properties and ads for a variety of purposes, such as personalization of offers or advertisements, analytics about how you engage with website or ads and other commercial purposes. For more information about the collection, use and sale of your personal data and your rights, please use the below links:

https://www.shopify.com/legal/privacy

https://www.google.com/intl/en/policies/privacy/

Under no circumstances do we want to receive confidential or proprietary information or trade secrets through this Website. Any such information, materials, suggestions, ideas or comments sent to us will be deemed non-confidential, and by submitting it, you are granting us an irrevocable and unrestricted license to use, modify, reproduce, transmit, display and distribute it for any purpose whatsoever, with no payment or other compensation to you.

5. How can you access your information?

You can opt out of targeted advertising by visiting the links below:

- FACEBOOK - https://www.facebook.com/settings/?tab=ads
- GOOGLE - https://www.google.com/settings/ads/anonymous and https://tools.google.com/dlpage/gaoptout
- BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
- ALLIANCE - http://optout.aboutads.info/

California residents may have additional personal information rights and choices. Please see “Your California Privacy Rights” for more information.

6. How do we protect your information?

We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration and disclosure. When you place an order on the Website, Transport Layer Security Technology ("TLS") encryption technology is utilized to protect your personal information during data transport. Please note that e-mail is not encrypted and is not considered to be a secure means of transmitting credit card information. While we strive to protect your personal information, we cannot guarantee or warrant that such information, during transmission through the Internet or while stored on our system or otherwise in our care, as the case may be, will be completely secure. Therefore, any transmission of personal information is at your own risk. We shall have no liability for disclosure of your personal information due to errors, omissions or unauthorized acts of third parties during or after transmission.

When you create an online account on the Website and become a registered user, you will be asked to provide an accurate email address and create a password. You are responsible for keeping this password confidential and are urged (i) not to share your password or account information with others, (ii) to use a secure web browser, and (iii) to change your password from time to time. If you wish to cancel a password, or if you become aware of any loss, theft, or unauthorized use of a password, please contact us as set forth below.

7. Do we disclose your information to others?

All of the information that we collect may be shared among our subsidiaries and affiliates. We maintain a central database of customer information collected via online and offline sources. When you establish or update your customer profile information with us, whether through a purchase, becoming a registered user of the Website, modifying your online account, or signing-up for promotional materials at the Website, our stores, through a customer service representative, or in any other communication you may have with us, we will update your customer profile information on the database.

Except as otherwise described in this Privacy Policy, we do not sell, rent or trade with third parties any personal information you provide to us online or at our stores, nor do we share such information with third parties. We may disclose personal information about you to third party service providers that act on our behalf and who agree to maintain the confidentiality of such information in accordance with this Privacy Policy and use the information only in connection with the services they provide. These third parties may provide a variety of services to us including, without limitation, processing credit card payments, providing website hosting and services related to storage and/or analysis of data, fraud protection and credit risk reduction, assisting us in fulfilling your transactions and customer service inquiries, updating your customer profile information in the database, marketing and promotional material distribution, assisting in data collection, or fulfilling your request to unsubscribe from our emails, newsletters and/or other promotional materials. We do not authorize such third party service providers to make any other use of your information.

We may use and/or disclose to others aggregate information about your demographics and use of our Website in a manner that does not reveal your identity.

We may disclose personal information in special cases when we have reason to believe that disclosing this information is necessary to identify, contact, or bring legal action against someone who may have breached our Terms of Use or who may be causing injury to or interference with (either intentionally or unintentionally) our rights or property, or those of other users of our Website, or anyone else who could be harmed by such activities. We may also disclose your personal information to comply with any court order, law, or legal process, including to respond to any government or regulatory request.

We may transfer or disclose personal information in the event that we and/or our subsidiaries or affiliates engages in a business transition, such as a merger, acquisition by another company, divestiture, restructuring, the sale of a business unit or assets, or other “change of control” transaction. In such transactions, personal information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing privacy policy.

8. Can I unsubscribe?

Yes. We honor requests to unsubscribe or “opt-out” from receipt of emails, newsletters and/or other promotional materials (including for emails that we permit other companies to send to their own list of customers or subscribers). There are several ways in which you can tell us whether or not you want to unsubscribe or “opt-out” from receiving promotional communications from us or from certain uses of your personal information. For example, (1) in emails you receive from us, you will have the opportunity to unsubscribe or “opt-out” from receiving future promotional emails from us, or (2) you can also write to Customer Service through our "Contact Form" to unsubscribe and “opt-out”. Please note that you may continue to receive emails, newsletters and/or other promotional materials from us and/or our subsidiaries or affiliates until such requests become effective – we will endeavor to respond to such requests as soon as practicable. In the event you unsubscribe or “opt-out” from receiving promotional correspondence from us, we may still contact you in connection with your relationship with us, Website-related orders or transactions, and related communications with us.

9. How do we protect a child’s privacy?

This Website is a general audience site. We do not knowingly or intentionally collect or maintain personally identifiable information from children under the age of thirteen and no part of this Website is targeted to attract anyone under the age of thirteen. If we become aware that we have collected personally identifiable information from a user of the Website who is under the age of thirteen, we will remove that child's personal information from our files.

10. Links to other websites

While you are using this Website, you may be linked or directed to websites not operated by us, including separate websites operated by our affiliates or by unaffiliated third parties. For example, you might click on a link or banner ad that will take you from the Website to the website(s) of social networks (such as Facebook or Twitter), advertisers, sponsors or co-branding partners. We do not control websites that are operated by these persons and are not responsible for the information practices of such websites or the acts or omissions of such website’s operators. Please review the privacy policies of such websites and be advised that the practices described in this Privacy Policy do not reflect the practices regarding information collection, use and disclosure of linked websites or the owners or operators of those linked websites. For more information, please read our Terms of Use.

11. Your California Privacy Rights

This section supplements information contained in our Privacy Policy and applies to the processing of California consumers' personal information (it does not apply to employment-related personal information collected from California-based employees, job applicants, contractors, or similar individuals). This section is intended to address certain relevant notice requirements of the California Consumer Privacy Act of 2018 (or "CCPA"). Certain terms used below have the meaning given in the CCPA.

Your information, sources, and purposes: We may disclose your personal information to a third party for a business purpose. When we disclose personal information for a business purpose, we enter into a contract that describes such purpose and requires the recipient to both keep that personal information confidential and not use it for any purpose except performing the contract.

Selling your information: We have not sold personal information in exchange for monetary compensation. We may allow certain third parties (such as certain advertising partners) to collect your personal information via automated technologies on our platforms in an effort to serve you content and advertisements that may be of interest to you. You have the right to opt out of this disclosure of your information.

- Your rights:
 Subject to exceptions under applicable law, you may have certain choices regarding our use and disclosure of your personal information, as described below.

- Deletion: You have the right to request that we disclose to you the personal information we have collected about you during the past 12 months and details regarding such collection, use, disclosure of the information. You have the right to such a request twice in a 12-month period.

- Access: You have the right to request deletion of the personal information we have collected from you subject to certain exceptions.

- Opt-Out: You have the right to manage the activation of the cookies as described in the cookie section.

To exercise your rights, described above, you can:

- Call +1 (888) 803-3437 (excluding public holidays); or

- Write to Customer Care in the "Contact Us" section of the Website; or

- Contact us directly at the address indicated above. If you exercise your rights, we may require you to provide certain information to verify your identity (such as your name, email address, phone number and/or address).

No discrimination: If you choose to exercise any of your rights under the CCPA, you have the right to not receive discriminatory treatment by us.

Personal, family and household clients: As outlined in our Privacy Policy, California's "Shine the Light" law (Civil Code Section § 1798.83) permits users of our Website that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email message to our email address below contact.nyc@apc.fr with "Request for California Privacy Information" in the subject line. You may make such a request up to once per calendar year. If applicable, we will provide you with a list of the categories of personal information disclosed to third parties for their direct marketing purposes during the preceding calendar year, along with the third parties' names and addresses. Please note that not all personal information sharing is covered by Section 1798.83's requirements.

12. Text Messages

You may elect to receive text messages from us. When you sign up to receive text messages, we will send you information about promotional offers and more These messages may use information automatically collected based on your actions while on our sites and may prompt messaging such as cart abandon messages (IE Cookies). To the extent you voluntarily opt to have Text notifications sent directly to your mobile phone, we receive and store the information you provide, including your telephone number or when you read a text message. You may opt out of receiving text messages at any time by texting “STOP” to our text messages. For more information about text messages, see our partner Subscribers Messaging Terms here.

13. Miscellaneous

In the event of any changes to these terms for the processing of your Data, we will update our Privacy Policy. You will be notified of any material changes to our Privacy Policy on this page under “Last Update”, below. Your continued use of the Website on or after the date of any such changes or update(s) shall constitute your agreement to any such updated Privacy Policy. We therefore encourage you to refer to this policy on an ongoing basis so that you understand our current Privacy Policy.

We welcome your comments regarding this Privacy Policy. Please send any concerns by email to contact.nyc@apc.fr or by mail to: A.P.C. Customer Relations Privacy Policy 403 Broome Street New York, NY, 10013, United States.


© 2023 DBA A.P.C.. ALL RIGHTS RESERVED.