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A.P.C. The Brand

WHAT IS A.P.C.?

Founded by Jean Touitou in 1987 A.P.C. is a French clothing brand renowned worldwide for the creativity, authenticity and durability of its products. While the name A.P.C. itself is associated with raw denim, the brand offers a wide range of clothing and accessories for women and men looking in search of bold style that won’t overshadow their personality. Jean Touitou works with his wife, Judith Touitou, the artistic director of A.P.C.



WHAT DOES A.P.C. MEAN?

The initials A.P.C. stand for “Atelier de Production et de Création” (Production and Creation Workshop), as the brand considers these two fashion fundamentals to be equally important. Without production, creation is merely an idea. And without creation, a piece of clothing will never come to life.



THE VISION OF JEAN TOUITOU

A.P.C. is above all a minimalist style. Jean Touitou assumes this absence of extravagance and this return to the essential: that is what makes the identity of A.P.C. Stylish and casual looks, inspired by everyday life. Jean Touitou always uses both classic and noble materials to offer quality pieces with timeless cuts,



WHERE CAN I FIND AN A.P.C. STORE ?

The creation studio and workshop are located on Rue Madame in the 6th arrondissement of Paris. A.P.C. is present worldwide with a total of 102 stores in cities including Paris, New York, L.A., London, Hong Kong, Berlin and Tokyo. Find your nearest A.P.C store here. 

 



 

Brand A.P.C.