OUR DENIM
A hallmark of A.P.C., raw denim jeans are renowned for the durability of their 100% cotton fabric. After weaving, the material undergoes no washing or artificial finishing two processes typically heavy in water, energy and chemicals.
In 2025, one-third of our denim models were made from raw denim.
For the rest of our jeans, we work with suppliers who minimize their impact through closed-loop water recycling, participation in the Zero Discharge of Hazardous Chemicals program, the use of renewable electricity, air-drying methods, and B Corp certification.