Butler Program

WHAT IS IT ?

Getting the right patina takes time. Through the Butler program, A.P.C. puts back into circulation worn, naturally faded raw denim prized for the character the fabric gains over the years. Returned in store for 50% off a new pair, each jean is washed and repaired if needed before starting a new life.

THE NAME

Butlers were once said to wear their employers’ new garments to help soften the fabric. For those who don’t want to wait for their denim to age naturally, A.P.C.’s Butler program, inspired by that tradition, puts previously worn jeans back into circulation, each pair valued for the beauty of its patina.

THE PATINA

A.P.C. jeans from the Butler program fully reveal their patina. Dyed with indigo and woven with single-twist yarns, A.P.C. denim creases and marks naturally through extended wear.  Each piece takes on a character of its own.

ARE MY A.P.C. JEANS BUTLER MATERIAL?

Not all jeans are qualified to become Butlers. To show their unique character, they must be sufficiently broken-in and washed following specific instructions: dry clean, hand-wash or machine-wash in cold water with Woolite Black and, in all cases, no spin cycle. It is also highly recommended to let them get dirty for as long as possible before their first wash.

Email store.west4@apc.fr to apply.

HOW CAN I PARTICIPATE IN THE BUTLER PROGRAM?

Start by visiting the A.P.C. store of your choice. A client advisor will assess the condition and patina of your jeans to determine if they qualify for the Butler program.

If your jeans are approved, the store team will keep them. In exchange, you can purchase a pair of classic raw indigo denim jeans for half-price.

The Butler collection jeans are only available for purchase in A.P.C. stores.