Nothing is created or destroyed, it is merely transformed. This adage is fulfilled in every respect by the Butler jeans concept. Customers are encouraged to bring their old denim jeans to any A.P.C. store or send it to the online store, where they will be exchanged for a new pair at half price. Broken in naturally over time, their attractive patina created and preserved in accordance with washing instructions, the jeans thus reappear, beginning a second life. But not until they have been washed, mended and marked with the initials of their former owner by our workshops. Each pair is therefore truly unique.