• A.P.C. Gift With Purchase A free leather tray for orders of $450 or more

A.P.C. fall/winter 2024 campaign

WELCOME TO THE A.P.C. ACADEMY

For Fall/Winter 2024, A.P.C. goes back to the drawing board. Taking inspiration from collegiate attire with argyle patterns, logo sweatshirts, and varsity jackets, this collection introduces a contemporary twist on minimal iconic styles with innovative proportions.

A.P.C. Fall/Winter Campaign - Man and woman walking on stone tiles wearing collegiate clothing.

Men look: Austin parka, New standard jeans, Standard Rue Madame sweatshirt, Plain sneakers

Women look: Lucy jacket, Abby sweater, Elisabeth jeans, Plain sneakers

A.P.C. Fall/Winter Campaign - Woman standing on bridge wearing coat and blue jeans. A.P.C. Fall/Winter Campaign - Man and woman standing together wearing collegiate clothing.
A.P.C. Fall/Winter Campaign - Man on stairs leaning against wall wearing multicolored cardigan and blue jeans.

LEFT

Women look: Gaia coat, Lucy jacket, Sela shirt, Elisabeth jeans, Plain sneakers

MIDDLE

Men look: Bobby overshirt, Martin jeans, Journal satchel

Women look: Margot sweater, Sela shirt, Elisabeth jeans, Recuperation satchel


RIGHT

Men look: Dave cardigan, Fairfax jeans, Standard T-shirt, Journal satchel, Plain sneakers

BACK TO BASICS

The seasonal silhouettes are completed with recycled flannel suits and jackets designed for longevity with sharp details and thoughtful fabric choices. Revisiting the brand’s menswear roots, A.P.C. puts an emphasis on extending its strong tradition in tailoring also across the women’s collection.

discover the collection >>

A.P.C. Fall/Winter Campaign - Man and woman leaning on a wall wearing collegiate clothing.

Women look: Ruth cardigan, Elisabeth jeans, Michelle knit beanie, Vera bag

Men look: Kerlouan logo jacket, Standard Rue Madame hoodie, Recuperation satchel

A.P.C. Fall/Winter Campaign - Woman sitting in driver's side of a car wearing camel sweater and blue jeans with a red cap. A.P.C. Fall/Winter Campaign - Man standing in front of a door wearing collegiate clothing.
A.P.C. Fall/Winter Campaign - Woman standing by a door wearing an ecru coat and black crossbody bag on shoulder.

LEFT
Women look: Amal sweater, Elisabeth jeans, Charlie cap

MIDDLE
Men look: Emile Patch jacket, Dany sweater, Standard T-shirt, Renato pants, Recuperation satchel

RIGHT
Women look: Grace small bag, Gaia coat

THE VERA BAG

With its supple leather and minimalist, functional aesthetic inspired by the 1990s, the Vera bag is A.P.C.'s big news this season. Spacious yet lightweight, the Vera's soft leather and shoulder carry set it apart from other iconic A.P.C. bags.

discover the collection >>

A.P.C. Fall/Winter Campaign - Black Vera bag sitting on a metal cylinder. A.P.C. Fall/Winter Campaign - Brown Vera bag sitting on tile stand.
A.P.C. Fall/Winter Campaign - Black suede Vera bag sitting on the top of a flipped over chair. A.P.C. Fall/Winter Campaign - Ecru Vera bag on Jade-like stone stand.