The campaign for the A.P.C. pre-Fall 2023
collection, photographed by Robin Galiegue,
with Suzanne Koller as art director and stylist,
focuses on allure.
An allure that literally and
figuratively pays
homage to car racing through its audience,
mechanics, and some of its
legendary figures.

The archives of the fiftieth anniversary of the
Le Mans race, in 1973, offer a fairly accurate
overview of the stylistic obsessions of the
1970s. This crowd of afficionados inspires a
contemporary reinterpretation of the
silhouettes of the era, characterized by fitted
at the top and loose pieces featuring
a mid-rise waist.


Photographer: Robin Galiegue
Art direction and styling: Suzanne Koller
Models: Cosme Voisin, Maty Fall, Ella McCutcheon, Yura Nakano