When reading my mother’s cookbook, what I’ve always found funny is that after giving instructions for a certain recipe, she would write “have someone taste it.” I thought of applying the same principle to what we do. When we design, after a long and demanding process, we achieve what we call The Collection. Proud of our accomplishment, we (the creative board) can then sit back and watch it sell. I’ve always felt the urge to ask people on the outside for their take on our work. I remembered my mom’s advice: “have someone taste it.” The first one to do so is Kid Cudi, who collaborated on the Spring 2019 collection, called INTERACTION #1