A.P.C. is re-opening its Magasin Général concept. Established in the 1990s, A.P.C. Magasin Général was a quote unquote concept store before concept stores existed.

Today, A.P.C. is launching Magasin Général corners in selected shops from the 18th of November until the 27th of December 2019. You will find a selection of Jean and Judith Touitou's favourite objects, such as notebooks, books, and toys amongst other items.


  • Café A.P.C. T-Shirt - AAB - White

    Café A.P.C. T-Shirt

    Current price:
    • Sizes Available Size: XXS Unavailable Size: XS Available Size: S Unavailable Size: M Unavailable Size: L Unavailable Size: XL Unavailable Size: XXL
    • Color WHITE
  • Transmission Book - AAA - Transparent

    Transmission Book

    Current price:
    • Sizes Available Size: OS