A.P.C. is re-opening its Magasin Général concept. Established in the 1990s, A.P.C. Magasin Général was a quote unquote concept store before concept stores existed.


Today, A.P.C. is launching Magasin Général corners in selected shops from the 18th of November until the 27th of December 2019. You will find a selection of Jean and Judith Touitou's favourite objects, such as notebooks, books, and toys amongst other items.