For its Fall/Winter 2023 show, A.P.C. teams up with high school seniors from the Lycée Diagonale in Paris. Lily, the daughter of Judith and Jean Touitou, attends this school, which offers adapted hours for top-level athletes and artists.
Cast on a volunteer basis, the 31 individuals embody the collection while showcasing their own personality. The idea is to be dressed in A.P.C., not dressed up in it. The same applies to the makeup and hairstyling with respect to each person’s originality. These models helped create the décor, inspired by California punk graffiti from the 1980s. They also took part in the discussions on the soundtrack, mixed live by DJ Myd, based on musical references suggested by Jean, Lily and her classmates. Finally, they play a role in the show by integrating it in their own creative processes through their preferred artistic tool.