“I was visiting the West Coast last year (remember last year, taking planes, visiting friends?). I went to visit goop in their studio in Santa Monica and asked Gwyneth to ‘interact’ with us. After a conversation mostly based on news about friends we have in common, we talked about a small collection we could create together.” 
Jean Touitou 

Goop launched in the fall of 2008 out of Gwyneth Paltrow’s kitchen as a homespun weekly newsletter; GP wanted to share her unbiased travel recommendations, health-centric recipes, and shopping discoveries, and she also wanted to get her own questions—about health, fitness, and the psyche—answered. goop is now a lifestyle brand, helmed by GP as CEO, with its roots in content across six key pillars: Wellness, Travel, Food, Beauty, Style, and Work; within those pillars, goop curates and sells a tightly-edited array of products and also makes their own goods.

For this Interaction, goop focused on A.P.C. denim and how to make it extremely feminine. The result is five denim pieces, with different types of denim, as well as the striped Suzy T-shirt.

The campaign was shot in Paris by Pierre-Ange Carlotti. 

Suzy sailor top - AAB - White
Suzy sailor top
Current price:
$165
  • Sizes Available Size: XS Available Size: S Available Size: M Available Size: L Available Size: XL
  • Color WHITE
Hope culotte-skirt - IAH - Dark blue
Hope culotte-skirt
Current price:
$265
  • Sizes Available Size: 24 Available Size: 25 Available Size: 26 Available Size: 27 Available Size: 28 Available Size: 29 Available Size: 30 Available Size: 31 Unavailable Size: 32
  • Color DARK BLUE
Michelle jacket - IAH - Dark blue
Michelle jacket
Current price:
$365
  • Sizes Available Size: 34 Available Size: 36 Available Size: 38 Available Size: 40 Available Size: 42
  • Color DARK BLUE
Margaret shirt - IAA - Blue
Margaret shirt
Current price:
$230
  • Sizes Available Size: 34 Available Size: 36 Available Size: 38 Available Size: 40 Available Size: 42
  • Color BLUE
Skye jeans - IAL - Stonewashed indigo
Skye jeans
Current price:
$275
  • Sizes Available Size: 24 Available Size: 25 Available Size: 26 Available Size: 27 Available Size: 28 Available Size: 29 Available Size: 30 Available Size: 31 Available Size: 32
  • Color STONEWASHED INDIGO
Lucy jumpsuit - IAA - Blue
Lucy jumpsuit
Current price:
$395
  • Sizes Available Size: 34 Available Size: 36 Available Size: 38 Available Size: 40 Available Size: 42
  • Color BLUE

All orders, including sale items, placed between November, 25th and December, 25th are eligible for returns/exchanges until January, 15th 2021.

The A.P.C. New York, Los Angeles and San Francisco stores are open.