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A.P.C. self-care

31 January 2024

A.P.C. launches its first self-care line

Valued in perfumery and cooking since ancient times, orange blossom is at the heart of the first A.P.C. bodycare line made in France, with six understated products containing ingredients that are at least 99.5% of natural origin and mostly certified as organic. The de-stressing benefits of neroli essence produced from the bitter orange flower, including for the skin, made it one of the substances supplied by 18th-century apothecaries. This promise of wellbeing has shaped the design of a product line that focuses on the essentials: a hand cream, a body lotion, a lip balm, an Eau de Cologne, a shower gel and a hand soap that are suitable for everyone, regardless of gender. "In fashion, as in the cosmetics industry, the balance between too much and too little is difficult to find. It is a real effort. These six products are the best possible. They are designed to make you feel good, to make you comfortable about yourself and to help you have a good day," explains Jean Touitou.

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